To follow on from the below post, we have now launched our new site - Shoptalk London!
The aim of the site is to provide a canvas for a range of people working in creative industries in London to use for posting their thoughts, ideas, recent projects etc, with a wide creative audience and without the pressure of being the owner or sole contributor to the blog.
We’ve already had some great posts from our first few contributors from across a spectrum of creative industries, so come and have a look.
Ferry & Wood
Where have we been?
Over the last couple of months our posting has completely tailed off. Well, that’s because we’ve been busy behind the scenes updating and creating our new and vastly improved blogging website. A collaboration of creative folk across London.
More to follow very soon.
You need this guy and his dance moves in your life.
Brilliant demonstration of the new digital generation
Read into this as much as you like - maybe babies have always just hit and grabbed things naturally, not necessarily expecting anything to happen when they do. Or maybe having now grown up reading and playing learning games on iPads they intrinsically expect ‘pages’ to react to being touched and manipulated.
An entertaining 1 min 26 s either way.
Introducing Joe Haire
Architect and good friend of F&W, Joe Haire, was recently selected as one of BD’s Class of 2011. Joe graduated back in June and has just secured his part 2 at award winning London architecture practice AHMM.
Now I’m no architect, but his final year project is extremely impressive. Combining traditional architecture methods with modern data calculation he designed a new concept for building projects.
In Joe’s words:
Designing for 6000 residents individually would be a monumental task and therefore a code was written, based on earlier research into cybernetics, that would actively distribute form, programme and services to the specification of the required demographic of the community and within the constraints of the site. The code is therefore an endlessly flexible modeling tool for complete retirement communities.
Selected images above. Be sure to view more of Joe’s work and images here.
Get yourself outdoors
Another sporadic post from me, and huge thanks to Wood for keeping up the posting in my absence!
It occurred to me, in the last couple of weeks of work especially, how important it is to get outside. When work starts piling up and time seems to disappear as you get towards the business end of any marketing/advertising campaign, you need to maintain the same clear head you had at its inception.
So much time and effort from so many people goes into concepting a beautiful piece that answers a brilliant insight. But with deadlines looming it’s so easy to forget this and ‘just get things out the door’.
In these situations it’s also very easy to stay in the office, focus on the laptop, the phone, the mac, and internal issues. But if you make yourself take 10, go outside, take a wander away from the office bubble, you remember that some of these people around you are the ones you’re producing the work for. They don’t understand the agency jargon, aren’t affected by the agency’s or client’s internal pressures, so the work ideally shouldn’t be affected by these either.
You have to go back to the thinking at the beginning of the project, and stay true to that, as that’s what will produce creative that your audience will interactive with, and ultimately that’s what gets you the client’s respect.
Easier to write than to do!
Designer Summer BBQ
Every designer is familiar with the work of London & New York based agency The Partners. They have a long list of high profile clients and projects. It’s nice to see that they still find time to be a little creative in-house. Featured on FormFiftyFive a few weeks ago, they released some shots of their rather clever Summer BBQ posters. Simple yet brilliant.
Own A Colour and help save a child’s life
Very proud to be part of the success of the Own A Colour campaign from Unicef & Dulux. I’ve been working on the project with my agency Feed for the last couple of months, and Thursday saw the global launch in Rome - with over £50k raised in one day. The idea is to sell 16.7m colours for at least £1 with all proceeds going to children’s charity Unicef. We’ve already picked up some great feedback and coverage, including Creative Review & Wired.
Please lend your support and grab your very own colour, here.
Full post to follow over the next few days.
Hello Anagrama (all hail Mexico)
Mexican design agencies are getting a lot of publicity these days - and it’s obvious why. Similar to the Studio Savvy (posted on F&W a few months ago), Anagrama have a fine body of work. Stand out pieces include Micheline & Al Fresco (selected images above).